The Arabian Nites Story: Modest Fashion, Reimagined

“Arabian Nites is a story by women, for women. The women emboldened by inner strength and empowered by strife, unwavering in their confidence and aspiration.”
Yasmin Safri - CEO

When Arabian Nites opened the doors of its London boutique back in 2004, it was a small ripple in an otherwise serene ocean.  

Set against a backdrop of east London’s vibrant cultural landscape and thriving markets; our founder and designer Yasmin Safri’s vision of modest fashion reimaginedwas quietly, confidently born. A sign, small but certain, that change was coming.

The birth of a new era

With a groundbreaking twist on the largely culturally-influenced modest dress available at the time; designs and fabrics rooted in Islamic heritage and tradition were paired with bold, contemporary shapes and cuts for the first time.

And as the first of its kind in the UK, word about Arabian Nites quickly spread across the country with people travelling from far and wide to take home their very own, hand-crafted piece of Arabian Nites. Each unique piece spoke the same message; that it was time, finally, that women had better. 

And just like the intricate detail woven carefully into each garment, the message of aspiration, confidence and empowerment in modesty quickly wove itself into the fibre of the community. 

Fast forward to the present; with features across several news outlets, dozens of inspired collections and appearances at major modest fashion events, Arabian Nites stands as a force to be reckoned with in the modest fashion space - dressing everyone from diplomats to new Muslims and everyone in between. 

The Arabian Nites woman

Above all, Arabian Nites is borne of a series of values and deeply held commitments to each woman whose lives we touch. 

Modern women with modest values, with different roles in different arenas, with a panoply of personas. 

Contemporary women as roots of their communities; women whose inner strength and fortitude, with shoulders carrying generations of people; as changemakers and the leaders of tomorrow.

And while inspiration for Arabian Nites came initially from the graceful, enigmatic women of the Gulf, shrouded in mystery, decadence and quiet confidence, Yasmin encompasses all women in her vision that every woman deserves a garment that makes her feel graceful, empowered, and alive.

The Arabian Nites promise

With each unique garment designed by Yasmin in London, and ethically hand-dyed, hand crafted, and hand-embellished to the highest of standards by skilled artisans in India, the commitment to women doesn’t stop at looking and feeling graceful. 

For each woman who steps into our world, we commit to providing the experience of our undivided attention, as well as the finest creations at the fairest prices, made to last and to be passed on. 

To work with only the best materials and in the most ethical manner across our whole supply chain; from our artisans, to our customer support, to our suppliers. 

To be a brand based on responsible stock volumes, where each piece is unique and where nothing, down to the very prints we create, is mass-produced.

And whilst Arabian Nites is above and beyond the sum of our commitments, it is also an extension of our founder Yasmin’s personal story; an ambitious fashion graduate finding a safe space for her creativity. 

A story of idealism, escapism and perseverance. 

A pursuit of passion inspired by balmy, nostalgic nights in the Middle East. 

A testament to an understanding that a garment has the power to transform like no other; and that a woman transformed has power beyond measure.

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