The Dawn Edit
Cashmere silk jackets and heritage print chiffon. Artisan embroidery, modest silhouettes, and the signature Persia motif — in warm stone and soft neutrals.
The Dusk Edit
Silk cotton jacquard in deep mauve. Tone-on-tone floral weave with pearl and bead-set embroidery. Occasion wear, crafted to be felt before it is seen.
New arrivals — SS26
Limited editions and everyday essentials. New customers get 10% off with code WELCOME10
Let customers speak for us
When I saw this abaya I couldn’t stop thinking about it, I told myself I don’t need it my wardrobe is filled with Arabian nites abayas but I couldn’t resist, the colour is so beautiful, the bead work is stunning. I have been to many many abaya shops and keep returning to this place for a reason, nothing else compares at all to the flattering cut, the classiness and elegance it’s unparalleled
Amazing
Very elegant!
Stunning colour!
Absolutely stunning clothes
Great material. Super soft and perfect for really hot summer. The only issue is that it’s far too wide for me and I’m 6/8.
A dress up and down dress
The outfit is perfect for the summer, very lightweight and easy to wear.
Stunning!! Can you please get other colours in this?
Straightforward, good choice, great customer service and personliased support!
Love the geometric print. Very neatly crafted so that the pattern aligns on both sides. Can't wait to wear it
Beautiful piece, gorgeous colour. Purchased for my daughter with the matching scarf. She loves it!
Can't go wrong with a timeless classic. The material drapes beautifully and is very flattering.
Really nice and easy fabric, simple to wear and I will be using this a lot!
I liked the material, nice and light. Superb cutting and looks very elegant
Matching Set's
Beautifully paired sets. No more mismatched layers.
Kaftans
Fully lined modest kaftans
Everyday Wear
Essentials for the season
Our Whitechapel Store
Experience our pieces in person at our Whitechapel boutique, or enjoy free Click & Collect on your online order. Bespoke modest fashion with generous sizing celebrating modern heritage, crafted for you.
Address:
4 Whitechapel road, London E1 1JX
Opening times:
Mon-Fri: 11.30am - 6.30pm
Sat: 12pm - 5pm
Sun: 12pm - 5pm
Modestwear Rooted in heritage. Made for Today.
Modest fashion inspired by the rich heritage of the East. Abayas, kaftans, maxi dresses and hijabs with truly modest cuts, made in small zero waste runs. Shop online or visit our Whitechapel boutique.