New arrivals — SS26
Limited editions and everyday essentials. New customers get 10% off with code WELCOME10
Matching Set's
Beautifully paired sets. No more mismatched layers.
Maxi dresses
Fully lined modest Dresses
Everyday Wear
Essentials for the season
The Dawn Edit
Cashmere silk jackets and heritage print chiffon. Artisan embroidery, modest silhouettes, and the signature Persia motif in warm stone and soft neutrals.
The Dusk Edit
Silk cotton jacquard in deep mauve. Tone-on-tone floral weave with pearl and beaded embroidery. Occasion wear, crafted to be felt before it is seen.
Let customers speak for us
Really comfortable. I can dress it up or down. Love it!
Fell in love with it as soon as i saw it.
Love the outfit!
Material, comfort and fit were perfect
The set is so sophisticated and beautiful, I felt like a princess on Eid day. It flows really well, I love it.
When I saw this abaya I couldn’t stop thinking about it, I told myself I don’t need it my wardrobe is filled with Arabian nites abayas but I couldn’t resist, the colour is so beautiful, the bead work is stunning. I have been to many many abaya shops and keep returning to this place for a reason, nothing else compares at all to the flattering cut, the classiness and elegance it’s unparalleled
Amazing
Very elegant!
Stunning colour!
Absolutely stunning clothes
Great material. Super soft and perfect for really hot summer. The only issue is that it’s far too wide for me and I’m 6/8.
A dress up and down dress
The outfit is perfect for the summer, very lightweight and easy to wear.
Stunning!! Can you please get other colours in this?
Straightforward, good choice, great customer service and personliased support!
Our Whitechapel Store
Experience our pieces in person at our Whitechapel boutique, or enjoy free Click & Collect on your online order. Bespoke modest fashion with generous sizing celebrating modern heritage, crafted for you.
Address:
4 Whitechapel road, London E1 1JX
Opening times:
Mon-Fri: 11.30am - 6.30pm
Sat: 12pm - 5pm
Sun: 12pm - 5pm
Modestwear Rooted in heritage. Made for Today.
Modest fashion inspired by the rich heritage of the East. Abayas, kaftans, maxi dresses and hijabs with truly modest cuts, made in small zero waste runs. Shop online or visit our Whitechapel boutique.
