Modest wear embracing modern heritage

Exclusive cultural prints and contemporary designs in generous, flattering fits. Our signature 44" chest, adjustable waist, and 7 lengths celebrate every body. UK-based since 2006.

Complete the look

Preium Modal Hijabs

Save on sets with matching cap & magnet

Shop by collection

Maxi Jackets

Elegant outer layers - from urban net jackets to wear-everywhere lapels.

Kaftan's

Kaftans designed for an elegant, flowing drape.

Cosy Knits

Embrace must-have knitwear for the season - don't miss this.

Heritage Prints

Prints with a story — styled for now.

Our Whitechapel Store

Experience our pieces in person at our Whitechapel boutique, or enjoy free Click & Collect on your online order. Bespoke modest fashion with generous sizing celebrating modern heritage, crafted for you.

Address:
4 Whitechapel road, London E1 1JX

Opening times:
Mon-Fri: 11.30am - 6.30pm
Sat: 12pm - 5pm
Sun: 12pm - 5pm