The Arabian Nites Story: Modest Fashion, Reimagined



“Arabian Nites is a story by women, for women.  The women emboldened by inner strength and empowered by strife, unwavering in their confidence and aspiration.”
Yasmin Safri, Arabian Nites founder and designer


When Arabian Nites opened the doors of its London boutique back in 2004, it was a small ripple in an otherwise serene ocean. Set against a backdrop of east London’s vibrant cultural landscape and thriving markets; our founder and designer Yasmin’s vision of modest fashion reimagined was quietly, confidently born.

A new era for modest fashion

A groundbreaking twist on the mostly culturally-influenced modest fashion available at the time; we created designs and fabrics rooted in Islamic heritage and tradition and paired them with bold, contemporary shapes and cuts for the first time.

As the first of its kind in the UK, word about Arabian Nites quickly spread across the country with people travelling from far and wide to take home their very own, hand-crafted piece of Arabian Nites.

Each unique piece spoke the same message; that it was time, finally, that women had better. And just like the intricate detail woven carefully into each garment, the message of aspiration, confidence and empowerment in modesty quickly wove itself into the fibre of the local community. 

The Arabian Nites promise

Fast forward to the present and Arabian Nites stands as a force to be reckoned with in the modest fashion space. With dozens of inspired collections and appearances at major modest fashion events, we’ve dressed diplomats to new Muslims and everyone in between. 

While inspiration for Arabian Nites came initially from the graceful, enigmatic women of the Gulf, shrouded in mystery, decadence and quiet confidence, our founder and designer Yasmin has always designed each collection to make every woman feel graceful, empowered, and alive.

Each collection recognises women as roots of their communities; as the anchors of society whose inner strength and fortitude carry generations of people.

Through our designs, we promise to provide modern women with modest values with exquisite modest fashion that gives them the confidence to be their best selves, despite living busy lives balancing different roles in different arenas.




Ethical modest fashion

With each unique garment designed by Yasmin in London, and ethically hand-dyed, hand crafted, and hand-embellished to the highest of standards by skilled artisans in India, the commitment to women doesn’t stop at looking and feeling graceful.

For each woman who steps into our world, we commit to providing the experience of our undivided attention, as well as the finest creations at the fairest prices, made to last and to be passed on. 

This means we work with only the best materials and in the most ethical manner across our whole supply chain; from our artisans, to our customer support, to our suppliers. 

It also means we have always placed importance on keeping responsible stock volumes, where each piece is unique and where nothing, down to the very prints we create, is mass-produced.

A pursuit of passion

Whilst Arabian Nites is above and beyond the sum of our commitments, it is also an extension of our founder Yasmin’s personal story. The story of an ambitious fashion graduate finding a safe space for her creativity.

A story of idealism, escapism and perseverance. A pursuit of passion inspired by balmy, nostalgic nights in the Middle East. 

Above all, Arabian Nites is testament to an understanding that a garment has the power to transform like no other; and that a woman transformed has power beyond measure.



To find out more and keep up to date with the Arabian Nites story, sign up to our newsletter.